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Apple removes VoIP app clones from the App Store

Following my report from yesterday, Apple has removed many of the apps I pointed out. When you try to find them on the App Store, they are no longer available.

App Store Review Guidelines are very clear when it comes to app duplicates. According to rule 4.3, you can’t release the same app multiple times on the App Store as it is considered as spamming.

But that rule has been poorly enforced, and some companies have taken advantage of that. In my original report, I focused on one category in particular — VoIP apps that let you get a second phone number and send and receive calls and texts from that new number.

Developers release multiple versions of the same app so they can use different names, different keywords and different categories. This way, they can cover a wide range of keywords when you’re searching for an app in the App Store.

So let’s look at the developers I called out yesterday. It’s still unclear if some of these apps will reappear after some changes.

TextMe, Inc.

BinaryPattern and Flexible Numbers LLC

Appverse Inc.

Dingtone Inc.

This case illustrates once again that Apple holds the keys to the App Store kingdom. The company acts as a judge and can make or break some companies.

Some of those companies have released clones of their apps and benefited from that strategy for many years. The main issue here is that App Store rules aren’t enforced consistently.

Plenty of clones in other categories

The clone plague is far from over. Many categories also use this App Store optimization strategy.

JPEG Labs has released four different apps that let you print photos in Walgreens or CVS stores around you. They all do the same thing but have different names and keywords. (They also tell you to leave a review right after opening the app.)

Photo Prints: 1 Hour Photos

Print Photos: 1 Hour Prints

Printmatic 1 Hour Photo Print

Same Day Canvas Photo Prints

When you can’t beat them, acquire them

Another good example is MailPix, Inc. You can find multiple copies of the same app. The company is also slowly expanding its App Store footprint by acquiring competitors and changing those apps into duplicated versions of the main app.

MailPix acquired Photobucket’s printing app to turn it into a clone.


Apple – TechCrunch

App Store developers have earned $120 billion since 2008

Apple is kicking off the Entrepreneur Camp in Cupertino. Eleven female-founded app development companies have been invited to Cupertino for multiple workshops and meetings with Apple employees, and Apple used that opportunity to share a new number when it comes to App Store revenue.

Since the creation of the App Store, Apple has given back $ 120 billion in revenue to App Store developers. It means that the App Store has generated more revenue than that in total. But if you remove Apple’s cut, $ 120 billion have been wired to developers.

App Store revenue is still growing rapidly, as more than $ 30 billion of developer revenue has been generated in the last 12 months alone. Apple reported $ 100 billion in developer revenue at WWDC back in June 2018.

Apple only counts direct App Store revenue, such as paid downloads, in-app purchases and subscriptions. Developers also could have generated more revenue through ads and subscriptions on a website, for instance.

If you’re curious about the Entrepreneur Camp, Apple has invited the developers of Bites, Camille, CUCO: Lembrete de Medicamentos, Deepr, D’efekt, Hopscotch, LactApp, Pureple, Statues of the La Paz Malecón, WeParent and Seneca Connect. There will be a new session every quarter.


Apple – TechCrunch

Apple finally brings Microsoft Office to the Mac App Store, and there is much rejoicing

That slow clap you hear spreading around the internet today could be due to the fact that Apple has finally added Microsoft Office to the Mac App Store. The package will include Word, Excel, PowerPoint, Outlook and OneNote.

Shaan Pruden, senior director of worldwide developer relations at Apple, says that when the company overhauled the App Store last year, it added the ability to roll several apps into a subscription package with the idea of bringing Microsoft Office into the fold. That lack of bundling had been a stumbling block to an earlier partnership.

“One of the features that we brought specifically in working with Microsoft was the ability to subscribe to bundles, which is obviously something that they would need in order to bring Office 365 to the Mac App Store.”

That’s because Microsoft sells Office 365 subscriptions as a package of applications, and it didn’t want to alter the experience by forcing customers to download each one individually, Jared Spataro, corporate vice president for Microsoft 365 explained.

PowerPoint on the Mac. Photo: Apple

Spataro said that until now, customers could of course go directly to Microsoft or another retail outlet to subscribe to the same bundle, but what today’s announcement does is wrap the subscription process into an integrated Mac experience where installation and updates all happen in a way you expect with macOS.

“The apps themselves are updated through the App Store, and we’ve done a lot of great work between the two companies to make sure that the experience really feels good and feels like it’s fully integrated,” he said. That includes support for dark mode, photo continuity to easily insert photos into Office apps from Apple devices and app-specific toolbars for the Touch Bar.

A subscription will run you $ 69 for an individual or $ 99 for a household. The latter allows up to six household members to piggyback on the subscription, and each person gets one terabyte of storage, to boot. What’s more, you can access your subscription across all of your Apple, Android and Windows devices and your files, settings and preferences will follow wherever you go.

Businesses can order Microsoft Office bundles through the App Store and then distribute them using the Apple Business Manager, a tool Apple developed last year to help IT manage the application distribution process. Once installed, users have the same ability to access their subscriptions, complete with settings across devices.

Microsoft OneNote on the Mac. Photo: Apple

While Apple and Microsoft have always had a complicated relationship, the two companies have been working together in one capacity or another for nearly three decades now. Neither company was willing to discuss the timeline it took to get to this point, or the financial arrangements between the two companies, but in the standard split for subscriptions, the company gets 70 percent of the price the first year with Apple getting 30 percent for hosting fees. That changes to an 85/15 split in subsequent years.

Apple noted that worldwide availability could take up to 24 hours depending on your location, but you’ve waited this long, you can wait one more day, right?


Apple – TechCrunch

Apple has its problems but the App Store isn’t one of them, says Bernstein

Apple Inc. shares have lost more than a quarter of their value over the past three months, amid concerns about iPhone sales, China demand, and trade-war headwinds, but Bernstein analyst Toni Sacconagh…
Apple Problems – Read More