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Apple’s iOS Blue Bar For Location Will Curb Apps’ Unnecessary Data Collection – AdExchanger


AdExchanger

Apple's iOS Blue Bar For Location Will Curb Apps' Unnecessary Data Collection
AdExchanger
The location-powered mobile marketing industry might see Apple's upcoming iOS 11 blue bar for location as a privacy-first development. But what Cupertino really gives us this fall is a battery-life spotlight meant to drive positive consumer experiences.

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