Apple PR arm gets busier in increasingly competitive market

If you’ve been paying attention to the latest Apple happenings recently, you might have noticed that Apple seems to be increasing the frequency with which it issues press releases. As a prime example, Apple last week issued a press release announcing the release of iOS 6.1, a relatively minor update that wouldn’t ordinarily warrant much coverage at all. What’s more, Apple has also been more eager to…
Yoni Heisler’s blog

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